Delta Dental Email Design
Delta Dental of California is planning a visual brand refresh! We’re ready to modernize the brand and strengthen the company image in the eyes of customers.
As part of the redesign, our creative team will be updating the look and feel of our emails, web pages and more.
Design Goals
Present a cohesive and compelling story of Delta Dental as a wellness company
Present aesthetically pleasing and visually exciting story, ensuring the new email design is:
Friendly and inviting. Help our customers feel welcome.
Digestible and scannable. We are competing for attention with hundreds of other emails.
Modern. We only get one first impression, and we want to make it count!
Help drive more traffic to our blog and increase the readership of the wellness articles.
Educate our members about oral health and wellness and, as a result, improve member oral health and reduce dental costs.
Increase member retention through increased satisfaction with Delta Dental.
